Album Reviews: Beach Fossils – What A Pleasure
This is what I hear whenever people talk about Beach Fossils: “Nostalgia blah blah blah. Brooklyn rooftop blah blah blah. Quintessential hipster blah blah blah.”
Here’s what those same people will be saying in 3 years, when the indie hype machine has landed Beach Fossils a disappointing major label deal then moved on: “Overrated blah blah blah. Sell-out blah blah blah. Their first album was better blah blah blah.”
Beach Fossils (yes they’re from Brooklyn thanks for asking!) are cool dudes. I wrote a live review of them for this site last year. But from the first time they touched microphones they have been hyped to the point of ridiculousness. Essentially, they’re a clinically depressed, fuzzy Best Coast. Their new EP carries this sentiment in spades: there’s no way to disguise the fact that What A Pleasure is just fucking average.
Listen to “Fall Right In” While You Read
The Pros
Structurally the songs are sound. Functional. They don’t feel under or over developed, and they could never be accused of trying too hard or not fitting into the whole. Beach Fossils can churn these songs out by the dozen, and it’s impressive to see a band with such a strong sense of self and such a singular aesthetic.
The Cons
That aesthetic gets old fast, to the point where the casual listener, even after a few listens, cannot distinguish one song from another because the tempo, instrumentation, and vocal delivery are virtually identical. And this is the fatal flaw of What A Pleasure: not a single song really shines. Not the minute-long intro. Not the duet with Jack Tatum. Not even the most single-ready track, arguably “Fall Right In”. What’s more, the tracks don’t add up to a nice whole (I still think Winamp is lying when it says this album is only 23 minutes long– it feels like 40). These are mud-colored blocks stacked together to make a mud-colored wall. It’s sound. It’s functional. But who wants to stare at a mud-colored wall?
The Verdict
What A Pleasure is by no means a bad album, but Beach Fossils is a classic example of music blogs putting the hype cart before the talent horse. Every Beach Fossils release has been heralded as the quintessential Brookyln rooftop party soundtrack, but I’ve got news for you: if the parties you attend are soundtracked solely by Beach Fossils, it’s time to find some new friends.



In the 2005 documentary Art of 16 Bars, a disgruntled Talib Kweli had this to say about the standard hook/16 bars hip-hop songwriting formula: “Music has become such a business that that formula has actually been put into lyrics.”






