Album Reviews: Heavy Cream – Super Treatment
Welcome, welcome. You have just come to the next stop on Ty Segall‘s wondrous music-filled tour of 2012! Our first stop was not too long ago with his album Hair, released with songwriting partner White Fence. Now we have another record that longs to capture the whole garage skronk ethos which Segall specializes in producing. No, not Slaughterhouse; that comes out late next month. This LP finds Segall instrumentally uninvolved and instead seats him in the actual chair of the producer. This is Super Treatment, the new wax from Infinity Cat affiliates Heavy Cream.
Listen to “John Johnny”
The Pros:
If you love hearing chicks kick ass, this is a great example. In fact, this group works like the opposite of a stereotype: three chicks and a dude ON BASS. Unheard of, right? Anyways, the science behind Super Treatment consists of twelve blisteringly heavy tracks featuring vocalist Jessica McFarland at her screechiest and most spiteful. In “John Johnny,” she refuses to point the finger at her titular main squeeze for cheating and rather threatens any other bitches who want or have had a piece. Other songs like “Prison Shanks,” which muses around the idea of jail being an adaptable environment conveys the essence of Heavy Cream; a leather-wearing pack of fierce, too-cool-for-school she-rockers.
The Cons:
Yes, here we have it. Another heavy, tape-hissy re-imagination of retro garage rock. As a writer, I am getting the inkling that these reviews are starting to sound the same. Thee Oh Sees, Uncle Bad Touch, Ty Segall & White Fence; seriously, has the beach rock revival exhausted itself? Obviously that is false, as Best Coast will be releasing their new album a week from today. The point is that all those aforementioned groups (minus Best Coast, of course) have been getting ahead in the “race” if you wish to call it that. The past two years were thickly coated with a new, often irritatingly forced take on surf pop. It was an exploding fad, as opposed to this garage stuff which never really blew up, but was more of an underlying and continuous effort.
When emulating sounds that go further than just a genre, but an era specifically, (much like indie surf), coming off as forced is an easy feat, and often an unintentional one. What is more apparent on Super Treatment than any other garage album I’ve taken a look at in the last year is that the retro sounding genre in question is more than capable of sounding mistakably strained. Heavy Cream’s biggest problem is that they put way too much elbow grease into the fuzziness and simplicity of their tunes. Whereas bands I have looked at such as Thee Oh Sees have taken the style and transformed it into something weird, wonderful, and enduringly unique; this quartet amps up the grit and lessens the quality. Worst yet, it all seems pointless. Production tricks/methods such as this only go as far as veiling songs for what they really are, and what lies at this album’s core is a bunch of mediocre, rehashed punk songs.
The Verdict:
For the genre’s sake, I really hope this isn’t the beginning of some terrible downfall for retro garage. It’s a specificity in music that many listeners have come to enjoy, and if it becomes redundant like Super Treatment, then it is a sad day. Heavy Cream are by no means a faulted band; they deserve their spot on Infinity Cat’s excellent roster. Either Ty Segall got way too indulgent during the recording process or this is truly an honest misstep. Whichever path landed them with this album, it remains a disappointment nonetheless.












